Meta is overhauling how it counts ad conversions, restricting click-through attribution to link clicks only and introducing a new engage-through attribution category for social interactions. The changes align Meta's reporting with Google Analytics and roll out in March 2026.
With twelve US states requiring businesses to honor Global Privacy Control signals and seven-figure fines becoming routine, the privacy enforcement era has arrived. Here's what the 2026 enforcement wave means for ad measurement teams.
After nearly five years of development and regulatory scrutiny, Google retired Topics, Protected Audience, and its Attribution Reporting API in October 2025. Third-party cookies are staying in Chrome. Here's what it means for measurement teams.
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