Attention Metrics Move Into Real-Time Bidding as xpln.ai Integrates with Index Exchange
The integration embeds AI-powered attention signals directly into the SSP, letting buyers filter inventory pre-bid based on predicted viewer engagement. Combined with Adelaide's 2026 Outcomes Guide showing 33% brand lift and 53% lower-funnel gains, attention is becoming operationalized at scale.
By Jamie Okonkwo·7 min read