VideoAmp and Nielsen One Ads Both Withdraw from MRC Accreditation, Narrowing the Field for Audited TV Measurement
The MRC's Q2 2026 accreditation update revealed that both VideoAmp and Nielsen One Ads have withdrawn from the accreditation process — VideoAmp to address pre-audit feedback with plans to reassess in 2027, and Nielsen One Ads due to planned material methodological changes. The withdrawals leave Comscore as the only TV measurement provider holding both full JIC certification and MRC accreditation.
By Sarah Chen·5 min read