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News/CTV & Streaming—Tuesday, May 19, 2026

Nine TV Publishers Unite Behind OpenAP to Build the First Cross-Publisher Conversion API for Television

A+E, AMC, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps, TelevisaUnivision, and Warner Bros. Discovery have partnered with OpenAP to create a standardized conversion API that lets advertisers connect first-party outcome data to ad exposure across all nine publishers through a single integration. The move could reshape how outcomes-based TV deals are measured and scaled.

By Sarah Chen·7 min read

News/CTV & Streaming

Nielsen Launches Predictive Sales Lift to Democratize Outcomes Measurement Ahead of Upfronts

Nielsen announced Predictive Sales Lift at the POSSIBLE conference, a new Nielsen ONE Ads capability that predicts sales lift for video campaigns across CTV, mobile, and desktop at a fraction of the cost of traditional sales lift studies. General availability is set for May 2026.

Marcus Rivera · Apr 28 · 7 min read

News/CTV & Streaming

A+E Global Media Signs Multiyear Nielsen Deal - Adding Respondent-Level Data, Audience Builder, and Data-Driven Linear API

A+E Global Media renewed and expanded its Nielsen partnership with a multiyear deal covering measurement and media intelligence across A&E, Lifetime, and The History Channel. The deal adds three new data products - NRLD, Audience Builder, and DDL API - positioning A+E for more targeted upfront selling as Nielsen locks in yet another major media company.

Marcus Rivera · Mar 17 · 6 min read