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Latest - Tuesday, April 28, 20262 results for #Upfronts× Clear

News/CTV & Streaming—Tuesday, April 28, 2026

Nielsen Launches Predictive Sales Lift to Democratize Outcomes Measurement Ahead of Upfronts

Nielsen announced Predictive Sales Lift at the POSSIBLE conference, a new Nielsen ONE Ads capability that predicts sales lift for video campaigns across CTV, mobile, and desktop at a fraction of the cost of traditional sales lift studies. General availability is set for May 2026.

By Marcus Rivera·7 min read

News/CTV & Streaming

A+E Global Media Signs Multiyear Nielsen Deal - Adding Respondent-Level Data, Audience Builder, and Data-Driven Linear API

A+E Global Media renewed and expanded its Nielsen partnership with a multiyear deal covering measurement and media intelligence across A&E, Lifetime, and The History Channel. The deal adds three new data products - NRLD, Audience Builder, and DDL API - positioning A+E for more targeted upfront selling as Nielsen locks in yet another major media company.

Marcus Rivera · Mar 17 · 6 min read