Apple's Safari Blocklist Dominates Advertising Week as Industry Scrambles to Limit Measurement Damage
Apple's iOS 27 ad tech blocklist was the defining topic at Advertising Week New York, with executives discussing its implications mostly off the record. AdExchanger reports Apple plans to expand the list to hundreds of vendors, while IAB Tech Lab pushes its Trusted Server framework as the leading countermeasure — and early data shows the revenue hit is just beginning.
By Sarah Chen·8 min read