OpenX and TVision Launch First Supply-Side Attention Targeting for CTV - Moving Eye-Tracking Data Into the Bid Stream
OpenX Attention Targeting uses TVision's 5,000-household eye-tracking panel to build predictive models that filter CTV inventory in real time, excluding anything below a 40% attention score. It's the first time attention metrics have been activated on the supply side, shifting the optimization point from post-campaign reporting to pre-bid decisioning.
By Jamie Okonkwo·7 min read