Nine TV Publishers Unite Behind OpenAP to Build the First Cross-Publisher Conversion API for Television
A+E, AMC, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps, TelevisaUnivision, and Warner Bros. Discovery have partnered with OpenAP to create a standardized conversion API that lets advertisers connect first-party outcome data to ad exposure across all nine publishers through a single integration. The move could reshape how outcomes-based TV deals are measured and scaled.
By Sarah Chen·7 min read