Ad Measurement Weekly - Attribution, Incrementality & MMM News

Latest - Friday, April 17, 20264 results for #Nielsen× Clear

News/CTV & Streaming—Tuesday, March 17, 2026

A+E Global Media Signs Multiyear Nielsen Deal - Adding Respondent-Level Data, Audience Builder, and Data-Driven Linear API

A+E Global Media renewed and expanded its Nielsen partnership with a multiyear deal covering measurement and media intelligence across A&E, Lifetime, and The History Channel. The deal adds three new data products - NRLD, Audience Builder, and DDL API - positioning A+E for more targeted upfront selling as Nielsen locks in yet another major media company.

By Marcus Rivera·6 min read

Analysis/CTV & Streaming

Nielsen Launches Co-Viewing Pilot With Wearables as Tubi Deal Signals Streaming Measurement Arms Race

Nielsen is piloting wearable-based co-viewing measurement starting with Super Bowl LX, targeting currency integration by the 2026/2027 season. Meanwhile, Tubi's expanded Nielsen deal underscores how ad-supported streamers are racing to prove their audiences are bigger - and more valuable - than legacy metrics suggest.

Sarah Chen · Feb 12 · 7 min read

News/CTV & Streaming

Nielsen and Roku Expand Measurement Partnership in Push for Unified Streaming View

The multi-year deal deepens data sharing between the two companies as Roku's devices now account for more than 21% of total TV viewing. Here's what the partnership covers and why it matters for CTV measurement.

Sarah Chen · Dec 22 · 6 min read

More Results

News/Attention Metrics·Nov 18

MRC and IAB Release Attention Measurement Guidelines - Adelaide Seeks First Accreditation

The Media Rating Council and IAB issued comprehensive attention measurement guidelines in November 2025. Adelaide is now the first vendor under MRC review, signaling a push to make attention a tradeable currency.

By Jamie Okonkwo · 6 min read