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Latest - Thursday, July 16, 20266 results for #Nielsen× Clear

News/CTV & Streaming—Thursday, July 16, 2026

VideoAmp and Nielsen One Ads Both Withdraw from MRC Accreditation, Narrowing the Field for Audited TV Measurement

The MRC's Q2 2026 accreditation update revealed that both VideoAmp and Nielsen One Ads have withdrawn from the accreditation process — VideoAmp to address pre-audit feedback with plans to reassess in 2027, and Nielsen One Ads due to planned material methodological changes. The withdrawals leave Comscore as the only TV measurement provider holding both full JIC certification and MRC accreditation.

By Sarah Chen·5 min read

News/CTV & Streaming

Nielsen Launches Predictive Sales Lift to Democratize Outcomes Measurement Ahead of Upfronts

Nielsen announced Predictive Sales Lift at the POSSIBLE conference, a new Nielsen ONE Ads capability that predicts sales lift for video campaigns across CTV, mobile, and desktop at a fraction of the cost of traditional sales lift studies. General availability is set for May 2026.

Marcus Rivera · Apr 28 · 7 min read

News/CTV & Streaming

A+E Global Media Signs Multiyear Nielsen Deal - Adding Respondent-Level Data, Audience Builder, and Data-Driven Linear API

A+E Global Media renewed and expanded its Nielsen partnership with a multiyear deal covering measurement and media intelligence across A&E, Lifetime, and The History Channel. The deal adds three new data products - NRLD, Audience Builder, and DDL API - positioning A+E for more targeted upfront selling as Nielsen locks in yet another major media company.

Marcus Rivera · Mar 17 · 6 min read

More Results

Analysis/CTV & Streaming·Feb 12

Nielsen Launches Co-Viewing Pilot With Wearables as Tubi Deal Signals Streaming Measurement Arms Race

Nielsen is piloting wearable-based co-viewing measurement starting with Super Bowl LX, targeting currency integration by the 2026/2027 season. Meanwhile, Tubi's expanded Nielsen deal underscores how ad-supported streamers are racing to prove their audiences are bigger - and more valuable - than legacy metrics suggest.

By Sarah Chen · 7 min read

News/CTV & Streaming·Dec 22

Nielsen and Roku Expand Measurement Partnership in Push for Unified Streaming View

The multi-year deal deepens data sharing between the two companies as Roku's devices now account for more than 21% of total TV viewing. Here's what the partnership covers and why it matters for CTV measurement.

By Sarah Chen · 6 min read

News/Attention Metrics·Nov 18

MRC and IAB Release Attention Measurement Guidelines - Adelaide Seeks First Accreditation

The Media Rating Council and IAB issued comprehensive attention measurement guidelines in November 2025. Adelaide is now the first vendor under MRC review, signaling a push to make attention a tradeable currency.

By Jamie Okonkwo · 6 min read