LG Ad Solutions Launches 'Own the Outcome' CTV Measurement Framework at NewFronts
LG Ad Solutions unveiled a new outcome-based measurement framework at the 2026 IAB NewFronts, backed by ACR data from 200 million smart TVs globally. The announcement includes programmatic home screen inventory, contextual intelligence for live news, and a creative automation partnership with Magnite.
By Marcus Rivera·7 min read