Ad Measurement Weekly - Attribution, Incrementality & MMM News

Latest - Thursday, July 16, 20263 results for #Measurement× Clear

News/CTV & Streaming—Thursday, March 12, 2026

NBCU's Winter Olympics Go Fully Programmatic - With Seven DSPs, AI Creative Review, and Real-Time Measurement

NBCUniversal expanded programmatic access to the Milan Cortina 2026 Winter Olympics from one DSP to seven, used AI to scan 6,000 ad creatives and optimize 10,000 placements simultaneously, and debuted cross-platform measurement tools that delivered campaign performance data within hours instead of days.

By Marcus Rivera·8 min read

News/Privacy

Meta Redefines Click Attribution and Introduces Engage-Through Measurement

Meta is overhauling how it counts ad conversions, restricting click-through attribution to link clicks only and introducing a new engage-through attribution category for social interactions. The changes align Meta's reporting with Google Analytics and roll out in March 2026.

Sarah Chen · Mar 5 · 7 min read

News/Data & Privacy

PayPal Ads Launches Transaction Graph Measurement - Turning Purchase Data Into an Attribution Engine

PayPal unveiled its Transaction Graph Insights and Measurement program at CES 2026, offering advertisers deterministic, cross-merchant attribution built on 430 million consumer accounts. It's the first major measurement product built entirely on verified purchase data.

Sarah Chen · Jan 8 · 7 min read