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Ad Measurement Weekly

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News/Attribution—Thursday, June 11, 2026

LiveRamp Becomes First Independent Measurement Partner for ChatGPT Ads via Conversions API Hub

LiveRamp announced that advertisers running ChatGPT ad campaigns can now use its Conversions API Hub to connect conversion events back to OpenAI's platform via encrypted server-to-server connections. The integration makes LiveRamp the first independent ad tech company to pipe conversion data into ChatGPT's advertising infrastructure, addressing a measurement gap as OpenAI scales from pilot to self-serve.

By Marcus Rivera·6 min read
News/Data & Privacy

Publicis Acquires LiveRamp for $2.2 Billion, Betting That Owning the Identity Layer Wins the AI Era

Publicis Groupe announced a $2.2 billion all-cash acquisition of LiveRamp, the largest independent data collaboration and identity resolution platform in ad tech. The deal gives Publicis control of the RampID identity graph that connects over 25,000 publisher domains and 500 technology partners — infrastructure the holding company plans to use as the foundation for agentic AI marketing and closed-loop measurement.

Marcus Rivera · May 18 · 8 min read