Google Rebuilds Its Measurement Stack at GML 2026: Meridian Moves Into Analytics 360 and a New Predictive Metric Arrives
At Google Marketing Live on May 20, Google announced four measurement tools that collectively redefine how advertisers prove ad impact: Meridian integrated directly into Google Analytics 360, Qualified Future Conversions powered by Gemini, Campaign Type Attribution for isolating Demand Gen's contribution, and Attributed Brand Searches for tracking YouTube-driven brand lift. The moves position Google to own the full measurement journey from causal modeling to predictive attribution.
By Marcus Rivera·8 min read