Google Launches Meridian GeoX and Studio to Bring Causal Incrementality to Its Measurement Stack
Google announced three measurement tools on May 5 ahead of Google Marketing Live: Meridian GeoX for open-source geo-based incrementality testing, Meridian Studio as a Cloud-powered enterprise MMM platform, and Data Manager Map View for visualizing cross-platform data flows. The push positions Google's stack to cover attribution, MMM, and causal experimentation in a single ecosystem.
By Marcus Rivera·7 min read