Comscore Goes All In on Cross-Platform Measurement With ESPN Deal, Daily Program Reporting, and Trade Desk Audio
In a flurry of CES 2026 announcements, Comscore launched daily program-level audience reporting powered by AWS AI, signed ESPN as a cross-platform measurement client, and integrated audio targeting and measurement into The Trade Desk. The moves position Comscore as a comprehensive alternative in an increasingly fragmented measurement landscape.
By Sarah Chen·7 min read