A+E Global Media Signs Multiyear Nielsen Deal — Adding Respondent-Level Data, Audience Builder, and Data-Driven Linear API
A+E Global Media renewed and expanded its Nielsen partnership with a multiyear deal covering measurement and media intelligence across A&E, Lifetime, and The History Channel. The deal adds three new data products — NRLD, Audience Builder, and DDL API — positioning A+E for more targeted upfront selling as Nielsen locks in yet another major media company.
By Marcus Rivera·6 min read