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News/CTV & Streaming—Tuesday, May 19, 2026

Nine TV Publishers Unite Behind OpenAP to Build the First Cross-Publisher Conversion API for Television

A+E, AMC, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps, TelevisaUnivision, and Warner Bros. Discovery have partnered with OpenAP to create a standardized conversion API that lets advertisers connect first-party outcome data to ad exposure across all nine publishers through a single integration. The move could reshape how outcomes-based TV deals are measured and scaled.

By Sarah Chen·7 min read
News/CTV & Streaming

Comscore Goes All In on Cross-Platform Measurement With ESPN Deal, Daily Program Reporting, and Trade Desk Audio

In a flurry of CES 2026 announcements, Comscore launched daily program-level audience reporting powered by AWS AI, signed ESPN as a cross-platform measurement client, and integrated audio targeting and measurement into The Trade Desk. The moves position Comscore as a comprehensive alternative in an increasingly fragmented measurement landscape.

Sarah Chen · Jan 10 · 7 min read