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Latest - Thursday, July 16, 20264 results for #Cross-Platform× Clear
News/CTV & Streaming—Thursday, July 16, 2026

VideoAmp and Nielsen One Ads Both Withdraw from MRC Accreditation, Narrowing the Field for Audited TV Measurement

The MRC's Q2 2026 accreditation update revealed that both VideoAmp and Nielsen One Ads have withdrawn from the accreditation process — VideoAmp to address pre-audit feedback with plans to reassess in 2027, and Nielsen One Ads due to planned material methodological changes. The withdrawals leave Comscore as the only TV measurement provider holding both full JIC certification and MRC accreditation.

By Sarah Chen·5 min read
News/CTV & Streaming

Nine TV Publishers Unite Behind OpenAP to Build the First Cross-Publisher Conversion API for Television

A+E, AMC, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps, TelevisaUnivision, and Warner Bros. Discovery have partnered with OpenAP to create a standardized conversion API that lets advertisers connect first-party outcome data to ad exposure across all nine publishers through a single integration. The move could reshape how outcomes-based TV deals are measured and scaled.

Sarah Chen · May 19 · 7 min read
News/CTV & Streaming

Comscore Goes All In on Cross-Platform Measurement With ESPN Deal, Daily Program Reporting, and Trade Desk Audio

In a flurry of CES 2026 announcements, Comscore launched daily program-level audience reporting powered by AWS AI, signed ESPN as a cross-platform measurement client, and integrated audio targeting and measurement into The Trade Desk. The moves position Comscore as a comprehensive alternative in an increasingly fragmented measurement landscape.

Sarah Chen · Jan 10 · 7 min read

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