LiveRamp Becomes First Independent Measurement Partner for ChatGPT Ads via Conversions API Hub
LiveRamp announced that advertisers running ChatGPT ad campaigns can now use its Conversions API Hub to connect conversion events back to OpenAI's platform via encrypted server-to-server connections. The integration makes LiveRamp the first independent ad tech company to pipe conversion data into ChatGPT's advertising infrastructure, addressing a measurement gap as OpenAI scales from pilot to self-serve.
By Marcus Rivera·6 min read