Criteo Becomes ChatGPT's First Ad Tech Partner — But the Measurement Gap Looms Large
Criteo is the first ad tech company to integrate with OpenAI's ChatGPT advertising pilot, bringing commerce media into conversational AI. Early data shows 1.5x higher conversion rates from AI-referred traffic, but advertisers face a $60 CPM channel with no conversion tracking or attribution.
By Sarah Chen·7 min read