ChatGPT Ads Adds Conversion Bidding, App Attribution, and Competitive Intelligence in Rapid Measurement Build-Out
OpenAI shipped eight new advertising capabilities on July 24, including conversion-optimized bidding, AppsFlyer and Adjust integrations for app attribution across seven markets, and advanced matching — while Dentsu and Adthena launched the first competitive intelligence tool for ChatGPT auctions. The updates close significant measurement gaps but third-party verification and published attribution windows remain absent.
By Marcus Rivera·7 min read