Google Brings Agentic AI to DV360 and Debuts Privacy-Safe CTV Attribution at NewFronts
Google used its NewFronts presentation to embed Gemini deeper into Display & Video 360, launch Confidential Publisher Match for cross-device CTV attribution, and roll out SKU-level sales reporting with Kroger. The announcements signal a shift toward closed-loop measurement running through Google's programmatic stack.
By Marcus Rivera·7 min read