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Latest - Thursday, October 1, 20264 results for #The Trade Desk× Clear

News/Data & Privacy—Thursday, October 1, 2026

Apple's Safari 27 Blocks The Trade Desk and Major Identity Providers at the Network Layer

iOS 27 has silently cut The Trade Desk off from serving any ads on Safari by adding its core delivery domain to Apple's blocklist, alongside UID 2.0, LiveRamp, ID5, and Permutive. Safari 27's new network-transport-layer blocking makes browser-side workarounds a dead end — forcing measurement teams to confront a world where a quarter of mobile web traffic is structurally unmeasurable by conventional means.

By Sarah Chen·8 min read

News/Data & Privacy

The Trade Desk Overhauls Identity Alliance Payouts to Reward Incremental Data Value

The Trade Desk is restructuring how it compensates identity partners in its Identity Alliance, shifting from volume-based payments to an incrementality model that rewards unique signal contribution. The move reshapes the economics of cross-device identity resolution and arrives amid broader tensions with major agency holding companies over transparency.

Marcus Rivera · Apr 2 · 7 min read

News/Data & Privacy

Publicis Tells Clients to Drop The Trade Desk After Audit Reveals Fee Problems

Publicis Groupe, The Trade Desk's largest holding company client, is advising its agencies to stop recommending TTD after a FirmDecisions audit found improperly applied DSP fees. The move follows Dentsu and WPP quietly exiting OpenPath and sends TTD shares down 12%.

Sarah Chen · Mar 17 · 8 min read

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News/CTV & Streaming·Jan 10

Comscore Goes All In on Cross-Platform Measurement With ESPN Deal, Daily Program Reporting, and Trade Desk Audio

In a flurry of CES 2026 announcements, Comscore launched daily program-level audience reporting powered by AWS AI, signed ESPN as a cross-platform measurement client, and integrated audio targeting and measurement into The Trade Desk. The moves position Comscore as a comprehensive alternative in an increasingly fragmented measurement landscape.

By Sarah Chen · 7 min read