Google Launches No-Code Scenario Planner to Make Meridian MMM Accessible to Non-Technical Teams
Google's new Scenario Planner gives marketers a code-free interface to test budget allocations and view real-time ROI estimates on top of its Meridian MMM. Nearly 40% of marketers struggle to connect MMM outputs to business decisions - this tool aims to close that gap.
By Marcus Rivera·7 min read